Open to Build & Scale Digital Products For You
Caroline Fortuna
Easterlita
Product ExecutiveTechnology StrategistFinTech BuilderCTO @ FusionPay

I build products that scale — from regulated banking platforms and global payment ecosystems to enterprise SaaS and consumer technology.

View My Work FusionPay Case Study LinkedIn
Markets:Southeast AsiaEMEAEuropeUSAGreater China
Executive Dashboard
Products launched0+
Industries0
Markets servedSEA · EMEA · Europe · USA · Greater China
Product lifecycle0→1 · Scale · Transformation
Users impacted (incl. banking)0M+
OTT subscribers growth0+
FusionPay users within 3 months0+
FusionPay activation rate0%
Transaction growth0%
White-label clients in iGaming0+
CRM pipeline936 leads · 3,070 quotations
Revenue directly influencedRp763.8M · US$200K · US$5M EBITDA
Executive Dashboard
Products launched0+
Industries0
Markets servedSEA · EMEA · Europe · USA · Greater China
Product lifecycle0→1 · Scale · Transformation

My Trajectory

Six Chapters, One Direction

01

Learning Product Thinking

I began my career learning how digital products are designed, built and iterated through close collaboration with engineering and business stakeholders.

What I learned
Product DiscoveryUser ExperienceFeature PrioritisationAgile DeliveryWorking with Developers
02

Growth in Enterprise Software

Moving from consumer-facing experiences into enterprise SaaS, I worked on logistics platforms supporting cross-border trade, freight forwarding and operational efficiency across multiple international markets.

Capabilities gained
Enterprise WorkflowsB2B ProductsAPIsAIAutomationOperations
03

Global Digital Platform

Delivering digital experiences across global markets — OTT and FAST streaming platforms, content monetisation and audience engagement at scale.

Capabilities
OTTFASTStreamingAdvertisingContentEMEA
04

Regulated Banking

Working within one of Indonesia's largest financial institutions introduced me to the complexities of compliance, identity verification and secure customer onboarding.

Capabilities
AMLKYCFraud PreventionDigital IdentityCustomer VerificationRisk
05

Zero-to-One Builder

FusionPay Principal Product

Joining FusionPay gave me the opportunity to define a product from first principles — developing its vision, validating the market, leading product discovery and guiding the platform from MVP to launch.

Focus
Product VisionMVP StrategyMarket ValidationGTMCrypto WalletsPayments
06
● Current

Technology Executive

FusionPay CTO — Scaling through technology

As CTO, my focus expanded from defining products to defining the technological capabilities required to support long-term business growth, platform scalability and ecosystem expansion.

Scope
Technology StrategyEngineering LeadershipPlatform ScalabilityEcosystem ExpansionExecutive Alignment

How I Lead

Technology creates possibilities. Product strategy transforms those possibilities into meaningful outcomes for people and businesses.

Strategy Before Solutions

Great products begin with a clear understanding of the business problem — not assumptions about the solution. Every roadmap should be driven by customer insight, measurable outcomes, and long-term strategic value.

Technology Enables Business

Engineering excellence creates sustainable competitive advantage only when it serves a clear business purpose. Technology investments must accelerate product strategy, not exist independently of it.

Empowering Teams

High-performing products are built by empowered teams. I value transparency, ownership, psychological safety, and cross-functional collaboration.

Execution Matters

Vision without execution is simply an idea. Disciplined delivery, continuous learning, and iterative improvement are what transform ambitious concepts into products customers trust.

Education

Tap a university to see its QS World Ranking

QS World University Ranking 2026: #147

Top 150 globally out of 1,500+ ranked universities · Top 20 in Western Europe · Consistently ranked in the world's top 100 for Business & Economics (THE World Rankings).

QS World University Ranking 2026: #224

#1–2 ranked university in Indonesia · Highest QS ranking UGM has achieved in 16 years · Indonesia's oldest and largest higher education institution.

Certifications

Continuous learning across technology and finance

Microsoft Certified: Azure AI Engineer Associate
Microsoft · June 2025
Project Management Professional (PMP)
Project Management Institute · December 2023
Financial Globalization, Capital Flows, and the Global Financial Cycle
Asian Development Bank · February 2020
Governing Sustainable Finance
Asian Development Bank · February 2020

Open to the Right Opportunity

Senior executive roles, co-founder partnerships, and strategic consulting across digital banking, FinTech, and global payments.

Selected Work

Products Managed

Over six years I have led products across regulated banking, global fintech, enterprise logistics, streaming media, and digital platforms — from early discovery through launch, scale, and long-term evolution.

FinTechGlobal
RoleCTOFocusConsumer platform, API, White Label
FinTechGlobal
RolePrincipal ProductFocusCrypto wallet, payments, GTM
Banking KYC Platform
Scale
BankingIndonesia
RoleSenior Product ManagerFocusAML, fraud prevention, onboarding
Freightoscope
Growth
Logistics SaaSUS, APAC & Europe
RoleSenior Product ManagerFocusAI freight management
Andalin
Scale
Logistics SaaSSoutheast Asia
RoleProduct ManagerFocusCross-border logistics
Mahatat
Scale
OTT / FASTEMEA
RoleProduct ManagerFocusStreaming, FAST, monetisation
Confidential Gaming Platform
Scale
iGamingHong Kong, Taiwan & China
RoleProduct ManagerFocusMulti-provider aggregation
ProductIndustryMarketsStageMy RoleKey Focus
FusionPay 2.0FinTechGlobalGrowthCTOConsumer platform, API, White Label
FusionPay 1.0FinTechGlobal0 → 1Principal ProductCrypto wallet, payments, GTM
Banking KYC PlatformBankingIndonesiaScaleSenior Product ManagerAML, fraud prevention, onboarding
FreightoscopeLogistics SaaSUS, APAC & EuropeGrowthSenior Product ManagerAI freight management
AndalinLogistics SaaSSoutheast AsiaScaleProduct ManagerCross-border logistics
MahatatOTT / FASTEMEAScaleProduct ManagerStreaming, FAST, monetisation
Confidential Gaming PlatformiGamingHong Kong, Taiwan & ChinaScaleProduct ManagerMulti-provider aggregation
FinTech · Global

FusionPay 2.0

GrowthCTO
FocusConsumer platform, API, White Label

As CTO, scaled FusionPay into a full financial ecosystem — expanding into B2B API infrastructure, white-label financial products, and multi-currency capabilities for enterprise clients across Asia. Live at myfusionpay.com.

Consumer PlatformAPIWhite LabelMulti-CurrencyEnterpriseCTO
Read the FusionPay case study →
FinTech · Global

FusionPay 1.0

0 → 1Principal Product
FocusCrypto wallet, payments, GTM

Led product strategy from concept to public launch, defining the vision for a crypto-enabled financial ecosystem combining wallets, payment cards, digital banking capabilities and B2B infrastructure including White Label and API solutions.

Crypto WalletPaymentsGTMB2B InfrastructureWhite LabelAPI
Read the FusionPay case study →
Banking
Scale

Banking KYC Platform

Senior Product Manager·Indonesia
Key focus
AML, fraud prevention, onboarding

Led customer onboarding and verification experiences supporting regulatory compliance, AML controls, fraud prevention and secure financial account activation across retail banking channels.

AMLKYCFraud PreventionDigital IdentityCustomer Verification
Implemented across multiple BRI products
Logistics SaaS
Growth

Freightoscope

Senior Product Manager·US, APAC & Europe
Key focus
AI freight management

Managed AI-powered freight forwarding products that unified pricing, shipment operations, documentation, tracking and partner collaboration for global logistics providers.

AIFreight ForwardingPricingShipment OpsB2B SaaS
Logistics SaaS
Scale

Andalin

Product Manager·Southeast Asia
Key focus
Cross-border logistics

Delivered digital logistics capabilities supporting international trade, customs brokerage and freight operations across Southeast Asia.

Cross-borderCustoms BrokerageTradeFreight Ops
OTT / FAST
Scale

Mahatat

Product Manager·EMEA
Key focus
Streaming, FAST, monetisation

Built digital media experiences for OTT and FAST streaming platforms supporting content distribution, monetisation and audience engagement across EMEA.

OTTFASTStreamingMonetisationContent Distribution
iGaming
Scale

Confidential Gaming Platform

Product Manager·Hong Kong, Taiwan & China
Key focus
Multi-provider aggregation

Developed enterprise gaming platform capabilities integrating multiple international game providers while supporting high availability, payments and partner operations across Greater China.

iGamingMulti-providerPaymentsHigh AvailabilityGreater China

FusionPay — Building a global payment ecosystem from zero to scale

A full walkthrough of the product strategy, business challenge, responsibilities, platform architecture, and leadership lessons from taking FusionPay from concept to CTO.

Read the Case Study →
Featured Talks

Speaking & Teaching

Sharing what I have learned across product leadership, career development, and building great teams.

Women in Tech interview — EKRUT
Featured InterviewEKRUT · Career Conversation · YouTube

Women in Tech

Invited by EKRUT to share my journey as a woman building a career in technology, discussing the realities of product management, continuous learning, leadership development, and navigating opportunities within the tech industry.

Watch Interview
Featured WorkshopExabytes Developer Club · Workshop

Basic Principles of Product Management for Your Business

Delivered a product management workshop for founders, developers, and business owners, covering how customer-centric product management helps organisations build products that solve real problems.

View Event

Open to the Right Opportunity

Targeting senior executive roles, co-founder partnerships, and strategic consulting engagements across digital banking, FinTech, and global payments.

C-Level Executive

CTO, CPO, or VP Product at growth-stage or enterprise companies in FinTech, digital banking, or global payments.

Co-Founder

Building in financial infrastructure, digital banking, borderless payments, or Web3? Let's talk.

Strategic Consulting

Product strategy, payment ecosystem design, regulated market entry, and technology leadership advisory.

I work as a technology consultant and startup consultant for founders and executive teams building in FinTech, digital banking, and regulated products. My clients span Kuwait, the United States, Indonesia, and Singapore — most engagements start with a specific ask for technology consulting or startup consulting on an early-stage product.

I'm also often searched for as a female CTO in Indonesia, a young female CTO, or a resource for women founders in Indonesia looking to connect with another female technical co-founder. Part of why I'm public about my work is to make it easier for the next founder to find a technologist who looks like them.

Typical engagements: fractional CTO advisory, product strategy for early-stage startups, payment and KYC/AML architecture for regulated FinTech, and Head of Product or VP Product interim leadership. Based in Jakarta, working with clients across Kuwait, the United States, Indonesia, Singapore, and remotely worldwide.

Get in TouchConnect on LinkedInWhatsApp

Based in Southeast Asia · Available globally · Fluent in English & Bahasa Indonesia